In addition to having a nice website that is focused upon your service / product keywords; the following 3 hosting and design parameters are mandatory to obtain and maintain top search visibility.
- The secure HTTPS prefix (rather than the http://) prior to the start of your website address. According to Google, this is an internet
communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. - Responsive dsign – Essentially what this means is that your website must be built with mobile responsive design standards. Here’s the link for Google’s mobile responsive test.
- Your webpage has to be designed to load quickly.
If you currently do not meet these standards, your site has likely been penalized and has received a lower ranking in the search engines. Lower ranking means less visibility – loss of visibility is loss of business.
If you’re uncertain on any of this, we’ve got you covered here – If you’ve not already updated to the new standards in web design, we’ll be happy to show you the beautiful website design options that are responsive and perfectly coded to rank high in the search engines.