Online Reputation Management Should Begin Long Before You Need It
A business can not afford to have their online reputation smeared by negative reviews or articles appearing in the search results or social media.
If a reputation problem arises for your business you must act very quickly – the implications if unchecked can be drastic. If you are beginning to see this problem in your online profile it needs to be acted upon before it snowballs with the negative article or review being re-posted across the social media.
There are very specific strategies that must be employed immediately at the first sign of trouble –
Call us at 802 380 9539 or use our Contact form and we’ll help you correct the hemorrhaging of horrific reputation management problems before they can inflict more damage.
Be Proactive: Monitor with Google Alerts
Google Alerts is a great tool for monitoring brand mentions. If there is a discussion or review of your brand, you will know about it and you will be able react in a timely fashion. Setting up Google Alerts is easy; all you need is a free Gmail account.
Have a Plan in the Event of a Crisis
A crisis is any situation that threatens the reputation of your brand, often fueled by negative publicity. In the event of a crisis, you need a communication plan. Keep in mind that if you find yourself in a crisis situation, it’s important to quickly admit your role in the situation, tell the truth and tell it all.
Have multiple listings on the 1st page of the search returns
The best way to protect your brand is to “own page 1.” In other words, have all positive mentions of your brand on the first page of search results. How? By creating a “network” of pages filled with positive information about your brand, a concept that works equally well for individuals and corporations. If you already have a problem, the good news is that it’s never too late to regain control of your reputation. Displacing negative content and promoting positive news is the best way to turn this situation around.
Call us at 802 380 9539 or use our Contact form and we’ll help!