Initiating a successful Internet marketing campaign that will increase web site traffic requires a thorough knowledge of the playing filed. The search landscape is composed of two components:
- Sponsored listings - pay-per-click listings where the highest bidder appears at the top of the list of competitors for specific keywords. This provides immediate exposure if you are willing to pay the price per click.
- Natural Search listings - determined by web page relevancy for a specific keyword phrase. These listings are determined by search engine algorithms, not by who can pay the most money for a click.
Our Internet marketing campaigns primarily focus upon Natural Search Engine listings because these listings have a much higher conversion ratio than Pay-Per-Click listings and are often much less expensive.
Whether you own a small online business or are the ecommerce / marketing director for a large company, the process of obtaining and maintaining top search engine visibility is similar. The process begins when you fill out the form on our Contact Us page. This allows us to undertake an initial analysis of your web site's search engine visibility for your various keyword products or services. This analysis will also detail the current Internet wide demand for your products or services which is really an Internet Market Study for your brand.
We will then request a conference with you, where we will recommend a customized strategy that will provide the increase of web site traffic your business needs.
Vermont Internet Marketing Consultants offer proven, customized strategies to propel your business to the 1st page of the search engine listings for your product / service keywords. Please visit our Client Studies page that details the dramatic increased web site traffic and corresponding sales that our campaigns have brought to our clients..
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